VIRGIN VOYAGES TURNS UP THE VOLUME WITH CURATED SONIC IDENTITY, ONBOARD RECORD SHOP AND KARAOKE LOUNGE

Virgin Voyages’ first ship, Scarlet Lady will feature an onboard record shop, karaoke studio, and artfully selected musicVirgin Voyages’ residency program to feature Mark Ronson, MK (Marc Kinchen) and Sofi Tukker.

img_0492-2

MIAMI, Fla. – March 27, 2019 – Virgin Voyages, the new lifestyle brand set to disrupt the travel industry, is returning to its Virgin brand roots and creating an incomparable music experience on their first ship, Scarlet Lady. Due to set sail for its inaugural season in 2020, Scarlet Lady will be equipped with an on ship record shop called Voyage Vinyl, The Groupie, a private karaoke and gaming lounge, and perfectly curated music and performances by up-and-coming artists as well as music trendsetters for Virgin Voyages’ Sailors to enjoy.

Virgin Voyages’ residency program will feature performances by world-class talent on ship, in-port destinations and at The Beach Club at Bimini. Just last month, Virgin Voyages announced that the Grammy and Oscar-winning DJ, songwriter and record producer, Mark Ronson, has committed to four performances at The Beach Club at Bimini in 2020. Based on Sailor demand, the company has expanded

the star-studded residency music lineup to include the multi-platinum chart-topping artist,  DJ, producer/ remixer,  MK (Marc Kinchen), who has committed to one performance in 2020. The Grammy-nominated electronic music duo Sofi Tukker, known for their smash-hit Best Friend, will also join the Virgin Voyages residency program.

With the Virgin brand’s deep-rooted history in music, Virgin Voyages’ sonic identity will come to life aboard Scarlet Lady. Each space on Scarlet Lady will have a unique energy, thoughtfully developed by industry legends and brought to life by up-and-coming talent and special guest performances. The Virgin Voyages sonic identity will have a home in electronic music, but will also incorporate other music genres, ensuring that all Sailors will find a sound they love. The brand defines electronic, as not solely a traditional “EDM” sound, but will incorporate all electronically programmed sounds, even those of more classic eras, and the early innovators of the sound from rare disco tracks, through to 80’s sounds and other important periods of electronic sound. That means timeless classics from varying genres will be artfully blended with the new and rising artists.

As part of Virgin Voyages’ fierce approach to music, the brand also announced the expansion of their Creative Collective from design, food and entertainment to now include music, working with some of the most creative and transformative artists in the industry.

Virgin Voyages’ new music Creative Collective to include WhiteLabel Creative, a group of music industry insiders that specialize in sensory branding and cultural programming for hospitality and lifestyle experiences. WhiteLabel Creative is responsible for developing the background sonic palettes across the ship and securing DJs for The Beach Club at Bimini’s residency program.

Leaning into Virgin’s history in music, something old is new again with Voyage Vinyl, the record shop aboard Scarlet Lady. Voyage Vinyl will be the go-to spot on board for Sailors to experience music from all eras and genres. Voyage Vinyl features personal listening stations for Sailors to enjoy their favorite albums both current and classic. Sailors looking for something unique can also shop for limited-edition curated albums and special editions of classics. Sailors can also purchase music magazines, headphones and record players.

Voyage Vinyl will also double as a performance spot for live sets mixed by Scarlet Lady’s resident DJs.

Sailors can let loose at The Groupie, Virgin Voyages’ bookable karaoke, gaming and movie lounge. Designed by Roman Coppola, The Groupie was designed as a modernist take on a Japanese-style karaoke room for Sailors to enjoy singing along to their favorite tunes with friends.

Celebrating Music Launch

Virgin Voyages announced its music strategy in a panel discussion at Winter Music Conference and will partake in the local music scene by taking over a part of Gramps, 176 NW 24th St, Miami, in Wynwood for five days from 4-11 pm Tuesday, March 26 – Saturday, March 30.  Bargoers will have the opportunity to create their own art as a takeaway item at a vinyl spin art station. Virgin Voyages will also have an epic Instagram moment where visitors can hop on a giant turntable and insta their hearts away in a photo booth. Bargoers will receive a keychain to a special lockbox at Gramps, where they can try their luck to win special Virgin Voyages swag, vinyl record players, vintage records and more.

Future sailors and travel partners are invited to check out Virgin Voyages by visiting www.virginvoyages.com.

Be sure to keep following the blog as there will be a future post dedicated to virgin voyages and everything we know about Scarlet Lady so far.

Spectrum of the Seas completes her conveyance – from shipyard to sea

Yesterday Royal Caribbean’s first Quantum Ultra class ship Spectrum of the Seas left Meyer Werft shipyard in Papenburg (Germany) to begin her conveyance up the River Ems to Eemshaven (Netherlands). The manoeuvre originally scheduled to start on Tuesday, was delayed due to bad weather.

spectrum_6-fill-800x600
Spectrum of the Seas leaving basin (Meyer Werft)

The conveyance saw Spectrum of the Seas proceed in reverse up the river Ems to the North Sea. According to Meyer Werft, this has proven successful in the past as it makes it easier to manoeuvre the ship with the assistance of two tugs, while ensuring her propellers are kept in the middle of the river as she navigates the rivers tight twists and turns.

As I write Spectrum of the Seas is safely arriving in the port of Eemshaven where she will stay while preperations for her sea trials will continue. Following successful trials these she will head to Bremerhaven where final work will take place to prepare for her handover.

Designed and built specifically for the Chinese market once delivered she will head to Asia where she will offer a series of 3-4 night itineraries and home port in Hong Kong and Shanghai.

What is a conveyance?

The term conveyance is mostly associated with the property market and the process of transferring property from one owner to another, but for anyone that follows or is associated with the cruise industry it has another completely different meaning.

One of the world’s most successful cruise ship builders is Germany’s Meyer Werft, which with the delivery of Spectrum of the Seas will have built 48 cruise ships for a number of the world’s major cruise lines including AIDA, Celebrity Cruises, Norwegian Cruise Line, P&O Cruises and Royal Caribbean. Currently the German shipbuilder has another twelve cruise ships on order seeing it through to 2023.

54798277_2249916178604801_6220635889119264768_n
Spectrum of the Seas begins her conveyance (Meyer Werft)

Location, Location, Location

Unlike most of the world’s shipyards Meyer Werft is situated 32 miles inland, in the German city of Papenburg, in the district of Emsland in Lower Saxony. The inland location offers it some protection from the worst conditions of the North Sea has to offer but creates the unique problem of just how do you get a cruise ship from shipyard to ocean?

43399115_2146649372264816_8284235179401150464_o
Meyer Weft Shipyard (Papenburg)

Construction of ships at Meyer Werft takes place is huge covered sheds known as “Dockhalles” the largest of which measures 504 meters long, 125 meters wide, has a height of 75 meters, and is the largest covered ship building dock in the world. This allows the yard to build up to three cruise ships a year and compete with larger Asian shipyards. Once the outer hull is completed, the ship is floated out of the hall into a basin, where work continues fitting out. The ships are floated out due to space constraints, which is less dramatic than old-fashioned way of launching a ship down the slipway into the water!

53140468_2236589696604116_5402041016859492352_o
Spectrum of the Seas under construction (Meyer Werft)

Prior to the conveyance, the river is prepared which involves dredging up to 24 feet where necessary. Although Meyer Werft can manipulate water levels, using tidal barriers along the river to ensure there is enough water underneath the ship but it does this sparingly for ecological reasons. It does however, close the barriers to keep the water level at high tide, the Ems is roughly 30 feet deep, which is  just enough for Spectrum’s draft of 28 feet. With her dimensions of 348m x 49m, Spectrum is near the maximum size of ship that can be conveyed up the river and at its narrowest points, there is just a few centimetres clearance either side.

It is not just below the water that causes issues for the conveyance but above as well. Four bridges, three of which can be swung open to allow ships to pass, and the forth being a railroad bridge has to have a portion removed. Along the length of the Ems electricity cables are shut down in three locations that cross the river, this causes them to contract and rise thus allowing the ship to pass with clearance being a little as 1.8 metres.

Once ready for sea trials the conveyance up the river Ems can begin. With a distance of 32kms, the whole journey takes between ten to twelve hours and is dependent on weather conditions. A team of six river pilots from Emden are responsible for manoeuvring the ship to Eemshaven each with extensive knowledge of the river and having spent two weeks training in the conveyance using a computerized simulator in Wageningen (Netherlands). Working in teams of two for up to ninety minutes one pilot will guide the stern with the other guiding the guiding the bow. Rather than looking over the side of the ship, the pilots use a GPS navigation system accurate to within five centimetres and which provides forecasts the ships position in 30, 60 or 90 seconds if the steering course wasn’t changed. Assisting the pilots are navigation officers, the yard captain and the local German waterway authorities.

54255207_2249916085271477_4085812146850496512_n

The incredible feat of engineering will happen again later this year when Norwegian Encore is delivered. So next time you are enjoying a cocktail onboard a cruise ship built in Papenburg take a moment to consider her journey from shipyard to sea.

Spectrum of the Seas Ship Fact file:

IMO: 9778856

Hull No: S700

Class: Quantum Ultra

Building Cost: EUR 750 million (USD 940 million)

Ordered: May 2015

Keel laid 8th November 2017

Float out 25th February 2019

Flag: Bahamas

Gross Tonnage: 168,800

Length: 348m

Width: 49m (max)

No of decks: 18 (16 passenger accessible)

Capacity: 4,905 (max occupancy)

 

MSC Cruises confirms luxury ship order with Fincantieri

The four new vessels will be delivered by Fincantieri between 2023 and 2026
Geneva, Switzerland, and Trieste, Italy, 14 March 2019 – MSC and Fincantieri announced today the signing of the final contracts for the construction of four luxury cruise ships.

Pierfrancesco Vago, Executive Chairman of MSC’s Cruises Division, said: “With this now firm order, MSC is entering a new segment that bears significant potential globally. While we already serve the premium market with the MSC Yacht Club featured on MSC Cruises’ fleet, our new true luxury brand will deliver to this separate and fast-growing segment with super-yacht vessels and an experience to match that. Additionally, we are proud to partner again with Fincantieri for the development and construction of yet again another highly-innovative and exclusive class of ships.”

Giuseppe Bono, Fincantieri’s Chief Executive Officer, commented: “Today’s announcement confirms our Group’s ability and strength to convert the soft backlog into backlog. We are proud to have achieved this important goal in less than five months from the preliminary agreement. Fincantieri’s reputation in a complex market such as the cruise one is at an all-time high. Our leadership in the luxury segment, among the most active ones, grows even stronger with these four ships, alongside our relationship with MSC and its growth plans”.

All four vessels will have gross tonnage of approximately 64,000 GT and will feature the latest maritime and environmental technologies available. Each equipped with 481 guest suites, they will also showcase a highly-innovative design and introduce ground-breaking options for guest comfort and relaxation.

This announcement follows the initial signing of a memorandum of agreement between the two parties in October 2018. The contracts, subject to shipowner financing, have a total value exceeding EUR 2 billion.

As per the terms of the agreement, the first of the four ships will be delivered by Spring 2023. The remaining three will come into service one per year over the following three years through 2026.

MSC is the cruises division of MSC Group, the world’s second largest transportation and logistics business. Under this umbrella will operate the new brand will operate under this umbrella as well as MSC’s contemporary brand MSC Cruises, the leading cruise brand across Europe, South America, the Gulf as well as southern Africa. Fincantieri is heir to the great tradition of Italian shipbuilding and one of the largest shipbuilding groups in the world.

Since starting to work with Fincantieri, in 2014, MSC has also ordered four ships for its contemporary MSC Cruises brand, for a value of EUR 3.2 billion. The first two of these vessels, MSC Seaside and MSC Seaview, are already in service. The next two vessels will be delivered in 2021 and 2022, with MSC Seashore already under construction at Fincantieri’s yard in Monfalcone.

MSC current order book

Year          Ship Name                                Yard                                                          Delivery

2019    MSC Grandiosa       Chantiers de Chantiers l’Atlantique                         November

2020:   MSC Virtuosa           Chantiers de Chantiers l’Atlantique                        September

2021:   MSC Seashore          Fincantieri (monfalcone)                                             spring

2022:   World Class 1           Chantiers de Chantiers l’Atlantique                             TBA

2023:   Luxury 1                    Fincantieri                                                                      spring

2023:   Meraviglia 5             Chantiers de Chantiers l’Atlantique                             TBA

2023:   Seaside EVO 2           Fincantieri (monfalcone)                                              TBA

2024:   Luxury 2                    Fincantieri                                                                     spring

2025:   Luxury 3                    Fincantieri                                                                     spring

2026:   Luxury 4                    Fincantieri                                                                     spring

msc-yatch-club-logo1

 

MSC Luxury Class ships

Number of ships: 4

Tonnage: 64,000

Length: TBA

Passengers: 1,000 (TBA)

Guest Suites: 481

Shipbuilder : Fincantieri (yard TBA)

                                                                  Delivery: 2023-2026