CELEBRITY CRUISES MARKS SUMMER RETURN TO UK, WITH NEW LUXURY ‘STAYCATIONS’

Celebrity Silhouette sporting her new hull colour Image: Celebrity Cruises
  • Revolutionised Celebrity Silhouette returns to the UK this summer with new spaces designed by Kelly Hoppen CBE
  • Celebrity Silhouette will sail with all guests aged 18 and above vaccinated against COVID-19, and those under the age of 18 with negative PCR test results
  • Announcement is welcome boost for Southampton and UK tourism

LONDON (March 29th, 2021 09.00BST) – Celebrity Cruises announced its long-anticipated return to UK shores today, as company President and CEO, Lisa Lutoff-Perlo, confirmed that its newly revolutionised ship, Celebrity Silhouette, will set sail from Southampton this summer, offering new luxury staycations to discerning British guests.

Celebrity Silhouette’s return to UK shores will be welcome news, not just for holidaymakers looking for a luxury staycation to reconnect with friends and family, but also for the British tourism industry.

Celebrity Silhouette will sail with all guests aged 18 and over vaccinated against COVID-19, and those under the age of 18 with negative PCR test results. The announcement comes just days after Celebrity Cruises announced its Caribbean comeback with Celebrity Millennium departing from St. Maarten and Celebrity Apex departing from Greece, both in June.

Image: Celebrity Cruises

Celebrity Cruises President and CEO Lisa Lutoff-Perlo said, “We’re delighted to be returning to Southampton after over a year away. We are truly committed to the UK market and can’t wait to welcome guests back onboard. What could be better than a new luxury ship, ready to take guests on a journey around one of the world’s most beautiful and impressive coastlines? Not only is this extremely significant to us as a business but also to the local tourism industry.”

Setting sail from Southampton from Saturday, July 3rd, the stunning new luxury Celebrity Silhouette will embark on a series of six- to eight-night itineraries around Britain’s coastline. Guests will have the chance to explore the Jurassic Coastline from Portland, discover the bustling Scottish cities and stunning highlands from Inverness, Kirkwall and Glasgow, uncover the rich history of Belfast, plus immerse themselves in the creative and cultural hub of Liverpool, home of the Beatles!

Jo Rzymowska, Vice President and Managing Director EMEA, said: “We are excited to offer guests the chance to reconnect at sea with family and friends and to make up for all those missed celebrations. I cannot thank our UK travel partners enough for their unwavering support throughout this unprecedented time. We can’t wait to welcome our mutual guests onboard Celebrity Silhouette.”

From bow to stern, the ship has been ‘revolutionised’, following a multi-million-pound refit last year, designed to ensure an unparalleled new luxury experience for guests needing to feed their love of travel.

Celebrity Silhouette’s new look includes:

  • Completely modernised staterooms and suites with stunning enhancements designed with guest comfort in mind
  • The addition of The Retreat for suite guests, an exclusive open-air hideaway featuring a private sundeck and redesigned lounge offering complimentary beverages, gourmet bites, live entertainment, and concierge service, designed by award-winning British designer Kelly Hoppen CBE
  • Stunningly reimagined restaurants, bars, and lounges where guests can enjoy unparalleled culinary experiences in captivating environments
  • A redesigned spa and casino
  • New designer boutiques featuring the hottest designer names
  • Advanced RFID lock technology with digital key access to every stateroom door

Celebrity Silhouette’s restart in UK waters underlines the brand’s commitment to the UK market and its confidence in its trusted travel partners. Incentives and resources made available to support agents in selling a new luxury staycation with Celebrity this summer include £20 Celebrity Rewards points on every booking, a dedicated marketing toolkit on the Revolutionised Celebrity Silhouette available on Celebrity Central and double Captain’s Club loyalty points for guests.

And, because Celebrity Cruises believes holidays should be effortless from start to finish, Wi-Fi, drinks and service charges are now ‘Always Included’SM in every purchase, bringing that wonderful feeling of ‘everything is taken care of’ to life. 

In addition, the company’s ‘Cruise with Confidence’ programme provides flexible cancellations and best price guarantees. 

All guests already booked to sail on Celebrity Silhouette this summer will be contacted to discuss the options for their current booking.

Healthy at Sea

The company’s first priority is the health and safety of guests, crew, and the people in the places that Celebrity Silhouette will visit. The ship will sail with comprehensive, multi-layered health and safety measures leveraging expert guidance from its Healthy Sail Panel; Royal Caribbean Group’s Global Head of Public Health and Chief Medical Officer; and local UK health and government authorities. These measures, including vaccination and testing requirements, will evolve along with public health standards. 

Details on all health and safety measures across the entire Celebrity Cruises holiday experience can be found at https://www.celebritycruises.com/healthy-at-sea. Further details on the additional health and safety measures to be implemented by Celebrity Cruises will be announced at a later date. 

For more information on Celebrity Cruises UK comeback, guests and travel advisors should visit: celebritycruises.com/ukcruises

As always thank you for taking the time to read my latest post.

CELEBRITY CRUISES MARKS 30TH BIRTHDAY

The Cruise Line that Defined Modern Luxury at Sea Reflects on its History of Innovation and Looks Ahead to the Next Chapter of Sailing Beyond Expectations

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Constellation April 2007 Southampton

Yesterday, Celebrity Cruises marked its 30th birthday by reflecting on its journey to push the limits of traditional cruising and create a unique modern luxury experience at sea. Established in 1990 by the Greece-based Chandris Group, the line became part of Royal Caribbean Cruises Ltd. (NYSE:RCL) seven years later in 1997.  Celebrity Cruises now boasts 14 stunning ships and thousands of team members from over 60 countries.

Over the years, Celebrity Cruises has delivered a number of industry firsts and innovations including: introducing specialty dining (2000); the creation of the modern luxury cruise category with the introduction of the Solstice Series (2008); the first solar panels at sea (2008); the first American female captain of a cruise ship (2015); the Magic Carpet, the first cantilevered dining venue on a cruise ship (2018); the first ship to replace plastic water bottles (2018); and the first all-female bridge and leadership team to command a cruise ship (2020); among many others.

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Celebrity Eclipse sailing from Southampton june 2013

“Having recently celebrated my 35th Anniversary with the company, my time at RCL predates the acquisition of Celebrity Cruises, giving me a unique perspective in watching Celebrity grow from day one. I was a District Sales Manager in New England, at the time, and Celebrity was a formidable competitor that really started to change the complexion of premium cruising. For me, Celebrity’s legacy will be setting modern luxury cruising standards that are Celebrity’s to own, and then resetting and raising the bar, again and again. It is that spirit of pioneering that continues to take the brand and our guest experiences to new heights – and I’m not just talking about the view from the Magic Carpet℠,” said Lisa Lutoff-Perlo, president and CEO of Celebrity Cruises.

“As we look ahead to the post-pandemic world we will sail in, there is more progress to be made in our industry. I am confident Celebrity – and the entire RCL family – will continue to lead every step of the way. Our next 30 years will be even more incredible thanks to the ongoing support of our travel partners, our loyal guests, our Captains and crew, and our shoreside team members,” she added.

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Celebrity Edge sailing from Southampton May 2019

 

 

 

Since joining the RCL family, Celebrity Cruises has sailed to all seven continents and launched three series of ships. In 2000, the company introduced the Celebrity Millennium Series, the first new-build vessels for the brand following Celebrity’s acquisition by RCL. It was followed by the Celebrity Solstice Series in 2008 with five additional casually elegant ships emphasizing the intersection of indulgence and fun. More recently, in 2018, the Celebrity Edge Series was introduced to critical acclaim, with the first-in-series Celebrity Edge being named to Time Magazine’s World’s Greatest Places to visit list in 2019. In addition, the line began operating three smaller expedition ships that sail the beautiful Galapagos Islands including the 2019 debut of Celebrity Flora, the first purpose-built ship for the islands.

A special celebratory birthday tribute video highlighting some of Celebrity Cruises defining moments from throughout its 30 years can be viewed below:

Happy Birthday Celebrity Cruises and hre’s to another 30 years of sailing!

Celebrity Edge makes her Southampton debut

Anyone that knows me well is fully aware that I am an avid shipspotter and photographer always with camera in hand and living in Southampton gives me some great opportunities to see the ships up close. However this love does come with a down side as it often means a early start in order to watch them arrive and the 05:30 arrival of Celebrity Edge meant another one of those! 

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Celebrity Edge arriving with fire tug escort

I was especially keen to get quayside early as I was photographing her arrival for Southampton port operator ABP and they wanted arrival photos to share in their press release and on social media channels early that morning.

Welcome Celebrity Edge

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In what is one of the most anticipated cruise calls of the year Celebrity Cruises newest and most technologically advanced ship made her Southampton debut early on 13th May. The visit follows a transatlantic crossing as the ship heads for the summer season in the mediterranean.

Delivered in October 2018 Celebrity Edge was constructed by STX France in Saint Nazaire which is the same shipyard as MSC Bellissima which was named in the port in March this year.

During her first visit nearly 2,000 VIP’s and specially invited guests boarded the ship ahead of a two day taster cruise which will allow the guests to get an exclusive first glimpse of the new ship, including the rooftop garden, plunge pools and Eden a stunning three-deck dining and entertaining space.

Other unique features are the Magic Carpet, a striking orange platform cantilevered from the side of the ship acts as a tender platform when in smaller ports and an outside dining venue 13 stories above the water. Celebrity Edge also has 1,500 suites designed by renowned British interior designer Kelly Hoppen MBE.

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The innovative Magic Carpet

Commenting on the maiden call to Southampton, President and CEO of Celebrity Cruises,  Lisa Lutoff Perlo, said “Edge is redefining the cruise experience and today she makes her exciting debut in the UK, a really significant market for us‘ We can’t wait to see everyone’s reaction when she arrives in Southampton. Edge is changing how people view a cruise vacation, especially for those who are new to cruise/first-timers,’ she added.

Jo Rzymowska, vice president and managing director, Celebrity Cruises UK, Ireland and Asia, commented: ‘This is a ship that defies expectations, elevating cruise luxury to a whole new level. There are four more of these Edge-class ships on order and the next, Celebrity Apex, will be based in the UK when it launches in Southampton next year. This visit is the perfect preview of what’s in store.’

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Following the two night cruise Celebrity Edge arrived back in Southampton early this morning and will depart later today on a 10 night Iberian cruise.

While in Southampton today Celebrity Edge together with MSC Preziosa are the backdrop to the first day of the Cruise Lines Association (CLIA) 2019 conference with this year’s theme being the Next Generation.

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I am excited to be attending the three day conference and visiting Celebrity Edge today, so be sure to follow me on twitter & instagram for live updates when possible.

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Celebrity Edge’s unique profile overlooking City Cruise Terminal

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